Wesgroup River District

From its waterfront setting in South Vancouver, River District Vancouver is ideally located in the heart of the Lower Mainland. At 130 acres, River District has over 7.2 million square feet of living space, 250,000 square feet of retail space, a dedicated farmer’s market, and 1.5km of waterfront pathways.
 
The master planned, mixed-use development has completely re-envisioned the previous industrial lands, creating an entirely new community in one of Canada’s most active municipalities.
Client
Wesgroup Properties
Location
Vancouver, BC
Scope of Work
Signage Standards
Year
2017
Cygnus activated the River District brand throughout the site, utilizing prominent gateway signs to mark the entrance into the River District community as well as tenant, interior, and parking related signage that maintains the design approach developed throughout the site exterior.
 
Cygnus developed guidelines for all tenant signage, ensuring respect for the individual brand standards while creative cohesion throughout the site. Separate standards were developed for hanging signage, fascia signage, and anchor tenant signage

Residential building identification, site amenities, wayfinding signage, and parking signage employ a prominent use of colour to develop a unified site experience. The prominent green captures one of many zones within the District while other zones are distinguished with other colour-coding.

River District is the vision of Wesgroup, one of Western Canada’s largest private real estate organizations. Cygnus ensured that the Wesgroup brand is prominently supported throughout the site by engraving the logo into cement foundations and siding. The result is a tasteful reminder of Wesgroup’s role in shaping the River District community.

The channel letter logo and choice of materials used for the gateway marker pay tribute to the industrial heritage of the site and result in an iconic brand that is recognizable from all directions along the busy SE Marine Drive corridor. Illuminated features begin to glow at dusk, further distinguishing the River District from nearby communities.