Mayfair Shopping Centre

Welcoming over 4 million visitors annually, Mayfair Shopping Centre is Vancouver Island’s premier shopping destination. It is home to over 120 stores, including Vancouver Island’s only Banana Republic, Coach, MAC, Aritzia, Town Shoes, American Eagle, Aerie, Swarovski, and Pandora stores.

Client
Ivanhoe Cambridge
Location
Victoria, BC
Scope of Work
Wayfinding
Year
2018

Mayfair recently completed a two-year, $72 million renovation. The expansion included an additional 100,000 sq ft of retail space, two new above grade parkades, and the addition of two new anchor stores. Cygnus designed and oversaw implementation of all interior wayfinding and facilities signage, as well as exterior directional signage, the prominent Mayfair marquee, and parking signage.

The interior wayfinding strategy is the result of simplified circulation throughout the common areas. The royal purple used throughout differentiates Mayfair wayfinding and brand signage from the diversity of tenant brand colours.