Interpretive

How a story is told can be as important as the story itself. Interpretive design is a broad term that encompasses content strategy, copy editing, photography, illustration, communication design, materials, and technology to bring your stories to life. An interpretive sign program is more than a labeling exercise. It is about providing information on many different levels of the user experience. It provides a way of understanding the surrounding environment, and it thoughtfully provides context and information which encourages reflection, interaction, learning, and fun.

Our clients put a lot of time, resources, and consideration into their exhibitions. Encouraging visitors to stop and reflect on what they’re seeing is important to the overall delivery of your content. During an interpretive project, stakeholder engagement is essential. We employ a series of facilitated workshops that help to identify broad concepts and refine them into stories that are visitor friendly. In addition to collaborative workshop sessions, we maintain a continuous feedback loop, working through an iterative design process that rotates between content development, design, and prototyping.

Our interpretive approach focuses on two goals: to inform and delight visitors. We work to understand the placement of content and consider the relationship between dense information, short headlines, and “see and do” instructions. The success of our work combines user experience strategy, environmental graphic design, technical specifications and construction expertise. By blending innovative design with technical know-how and rigorous project management, we guarantee successful outcomes.

“Partnering with Cygnus allowed us to share the roles and value of botanical gardens and communicate stories and information about topics such as biodiversity, conservation, and food security. UBC Botanical Garden staff were involved at every step of the process, from conception to installation. Cygnus was an ideal partner throughout—the results speak for themselves.”
— Douglas Justice. Associate Director, Horticulture & Collections. UBC Botanical Gardens
We partner with nationally recognized institutions.