CF Pacific Centre
Pacific Centre is the largest shopping mall in Vancouver. The mall is connected to the Hudson’s Bay department store, Canada Line network, a corporate office tower, and the former Four Seasons Hotel.
The result of a new brand strategy that seeks to improve continuity between Cadillac Fairview-owned sites, Pacific Centre underwent a redesign of all site-based brand applications. The outcomes position Pacific Centre alongside a broad portfolio of shopping centres through a consistent approach to the Pacific Centre wordmark. Increased emphasis on the CF logo in all applications improves awareness of the Cadillac Fairview brand.