CF Shops at Don Mills

CF Shops at Don Mills is a lifestyle centre located in Toronto, Canada. 72 retail stores with a total floor space of 511,824 square feet provide an all-day shopping experience for visitors. Storefronts face a network of private internal streets organized around a central courtyard.

Cadillac Fairview
Toronto, ON

Cadillac Fairview noticed an increase in street parking congestion coupled with an under-utilized parkade. Cygnus was approached to solve underlying parking challenges on the site and improve the use of site parkades through better signage.

Through careful consideration, what began as a request to improve signage throughout the parkades evolved into a strategy that encompassed all aspects of site orientation, with specific priority given to the areas outside the parkade. The resulting wayfinding and signage program provides a sense of arrival, orientation within the site, direction to parking, and reinforces the CF Shops at Don Mills brand.

Branded site signage includes exterior building signs, street banners, dimensional lettering, parkade entry signage and digital parking pylons. To alleviate street parking congestion and to encourage use of the four-level parkade, real-time parking counts are transmitted wirelessly and displayed on directional traffic pylons.

Street corridors created sight lines that extend beyond the shopping centre grounds and meant that visitors weren’t fully immersed in the shopping experience. As part of the multi-million dollar revitalization, Cygnus designed large gateway markers that brand the primary entry/exit points and contain the visitor’s gaze within the site boundaries. The gateway structures were custom designed and feature the intricate brand pattern tied into many elements throughout the site.