Retail environments require careful consideration for brand placement and continuity. Numerous tenants – each with their own visual requirements – vie for prominence in a way that requires consistency across an entire facility and respect for the individuality of each brand. Ensuring that your overarching site brand remains memorable in the minds of shoppers is important to the success of your retail centre. The importance of implementing a strategy to ensure your brand has meaningful visibility and satisfies key navigational needs should not be underestimated.
The relationship between exterior facility signage, parkade wayfinding, interior tenant signage, and environmental graphics is part of an overall experience that encourages visitors to immerse themselves in a day of shopping. For those on a mission (we’ve all been there), clear wayfinding and orientation provides a path from a visitor’s place of arrival to their destination and back in as few steps as possible. Whether staying for the day or focused on a single purchase, signage and wayfinding help shape an overall experience that will bring visitors back to your space repeatedly by creating fulfilled, dedicated shoppers.
Cygnus works with some of the largest and longest-standing retail complexes in North America, including CF Eaton Centre (Toronto), CF Pacific Centre (Vancouver), and CF Chinook Centre (Calgary) on projects that include: interior wayfinding programs, tenant signage, exterior facility signage, and parkade signage.
Let us address your site signage and brand implementation requirements.
“Our CF Shops at Don Mills project required a new visual identity as part of a substantial redevelopment of the site. Cygnus brought a strong mix of creativity and practicality to the design problem. We are very happy with the results and our strong working relationship with the Toronto team.”