Research-Driven Collaboration
Cygnus led interpretive content development in close partnership with UBC researchers and staff. Our multidisciplinary team of writers, designers and illustrators collaborated with subject experts to define objectives, conduct workshops, and develop targeted questionnaires. This research, combined with a detailed spatial analysis, informed a thematic map that linked content to specific zones. Each location's subject matter was carefully selected based on audience, context and clarity, using written narratives, photographs and diagrams to communicate ideas with precision and impact.
Design That Supports Learning
Interpretive signage was designed to meet the educational, behavioural and emotional goals of the project. Cygnus carefully evaluated material size, geometry, placement and content scale in relation to accessibility needs and staff input. Colour standards guided transitions between garden zones, while UBC’s brand green was reserved for wayfinding and identity elements. Seven distinct sign types provided versatility across different environments while maintaining visual consistency throughout the site.
Strategic Design Thinking
Each interpretive element was designed to support educational, behavioural and emotional goals. We evaluated material size, placement, colour and content hierarchy against accessibility needs and visitor experience. The result is a structured yet organic system, with seven distinct sign types positioned throughout the site to reinforce learning and wayfinding.
Inclusive for All Audiences
Design decisions were shaped by the garden’s diverse audience. Visual prominence, text readability, and tactile engagement were all considered to support children, older adults, and international visitors. Interpretive content varies in tone and complexity across zones, creating layered experiences that speak to casual visitors and curious minds alike.
A Balanced Approach
Partnering with UBC throughout the process, Cygnus helped ensure the interpretive system met project goals while aligning with operational, environmental and budgetary needs. On-site prototyping supported collaborative decisions around sign placement and visitor experience. Sustainable installation methods were selected to reduce concrete use and protect sensitive plantings. The final system balanced cost, minimized environmental impact and was built for a 10-year lifespan.
