Red Deer Regional Hospital Centre
Guiding a new Provincial model for healthcare
Project
Red Deer Regional Hospital Centre
Year
Project Background
Using a $1.8 billion redevelopment at Central Alberta’s flagship hospital to launch a new province-wide standard for healthcare wayfinding.
Red Deer Regional Hospital Centre (RDRHC) is the starting point for a new province-wide signage standard for Alberta Health Services (AHS). As the acute care hub for Central Alberta, the site has grown through decades of renovation and expansion—resulting in a disjointed environment that challenged patient access, staff efficiency, and brand consistency. In 2019, Cygnus created a comprehensive Wayfinding Masterplan for Red Deer, establishing the foundation for a unified AHS signage standard. The plan addressed fragmented practices by defining principles of progressive disclosure, building identity, and user-oriented mapping. This framework became the basis for a flexible, scalable system now guiding projects across the AHS network. Still under development, the signage program is being implemented in phases across RDRHC, its new patient tower, the Tom Baker Cancer Centre, and additional AHS facilities. Designed for long-term lifecycle support, the system improves access to care, streamlines operations, and enables brand continuity across Alberta’s growing healthcare infrastructure. Cygnus continues to lead this effort through deep stakeholder engagement, collaborative planning, and a strategy built to support both present needs and future expansion.