Archetype
Unifying a tri-use development
Project
Archetype
Year
Ongoing
Project Background
A clear, cohesive system that strengthens brand recognition, supports placemaking, and guides users through a complex mixed-use environment.
With multiple stakeholders, ambitious design goals, and a complex mix of residential, office, and creative industrial uses, Archetype required a signage system that could bring structure without sacrificing identity. Cygnus was engaged to unify the project’s visual language and translate a strong brand and interior vision into a clear, user-responsive program. By collaborating closely with Edit Studios and GBL Architects, Cygnus delivered a technically precise and visually integrated system, from architectural identifiers to sculptural lobby features. The result is a signage solution that supports navigation, enhances accessibility, and reinforces the unique character of this landmark tri-mix development.
