Bridging past and present
The wayfinding solution connects the historic stonework of the First Baptist Church with the modern tower’s glass and concrete. A unified system of directional pylons, discreet room IDs, and understated parking signage respects heritage details while providing clarity across new amenities and shared spaces. Custom finishes and hidden fastenings ensure every piece is integrated and unobtrusive.
Layered Expression
Drawing from the stepped reception desk and angular tower details, signage for First Baptist Church uses offset planes and structured forms. This unified design language subtly ties back to the tower’s geometry while distinguishing the church’s identity within the overall program.
A light touch
Signage was inspired by the camouflage of butterflies, designed to visually blend with the architecture while maintaining clear messaging. The signs are applied directly to walls or set on translucent acrylic, remaining unobtrusive and precise. High-contrast typography ensures accessibility without adding visual clutter.
Circular forms
Signage for First Baptist Church uses offset planes and structured forms, drawing from the stepped reception desk and angular tower details. This design language both echoes the tower’s geometry and distinguishes the church’s identity.
Project gallery
Photography credit: Ema Peter, Luke Potter, Kim Muise
