Mixed-use cohesion
Cygnus developed a consistent signage, wayfinding, and environmental graphics program that visually ties together the hotel, residential towers, retail, and parking structures. Each element was designed to work within its programmatic context while maintaining a unified overall identity for the site.
Architectural alignment
Signage across the development was designed with a clean, modern aesthetic that complements the architecture of the residential tower and urban streetscape. Materials, typefaces, and forms were selected to integrate seamlessly with the building interiors and exterior finishes, reinforcing the site’s contemporary character.
Artistic integration
Cygnus collaborated with artist Julie Bender to bring two of her wood-burned artworks, a longhorn calf and a mustang, to the Marriott as large-format prints. Bender creates her originals, just 15 inches across, through pyrography: each line burned into wood or paper to build distinct shades of brown. Cygnus reproduced these images as direct prints on 5' x 8' maple wood panels, creating wayfinding landmarks on alternating hotel floors.
In the underground bike room, bold floor-to-ceiling environmental graphics transform a utilitarian space into a vibrant and clearly organized zone. The design enhances user experience by intuitively guiding cyclists to storage, repair stations, and amenities.
