Unified Visual Strategy
A consistent royal purple was introduced across interior, exterior, and parking environments to unify the site and create visual separation from diverse tenant branding. This single, high-impact colour became the backbone of a clear and intuitive wayfinding experience throughout the shopping centre.
Collaborative Execution
Cygnus worked closely with the client and architectural design teams to ensure that signage solutions matched both architectural intent and construction realities. This included engineering custom cement attachment moulds for the marquee signage and harmonizing exterior pylons within the site’s landscaped edges.
End-to-End Integration
From structured parkades to retail corridors, the signage program was designed as a continuous experience. All elements followed the same design system, improving legibility and flow across key arrival points, circulation routes, and transition zones, while reinforcing Mayfair’s updated identity.
