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CF Sherway Gardens

A smarter arrival experience

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Project

CF Sherway Gardens

Year

2016

Project Background

Dynamic parking signage supports a seamless visitor experience as part of the $335 million expansion at one of Toronto’s most iconic shopping centres.

Cadillac Fairview’s major expansion of Sherway Gardens added over 200,000 square feet of new retail, including Saks Fifth Avenue, Nordstrom, and an elevated food court experience. To support the addition of a 1,200-stall parking structure and expanded site circulation, Cygnus developed a comprehensive exterior signage strategy focused on improving access and arrival. The system helps visitors navigate more confidently, directing them toward parking near anchor tenants, valet services, and key entrances. Integrated digital displays show real-time stall availability to reduce uncertainty and support faster decision-making. A refined material palette aligns with Sherway’s architecture, reinforcing the centre’s brand while making orientation more intuitive from the first turn into the site.

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Architectural alignment

Travertine panels and dark metal accents create a calm, premium appearance that reflects Sherway’s architectural palette and landscape design. Each sign is carefully proportioned to the site and engineered for legibility at driving speeds, with typography and arrow placement following a strict hierarchy to support rapid navigation.

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Live updates

Cygnus designed a network of exterior pylons equipped with LED displays that show real-time stall availability by level and destination. The illuminated signage enhances visibility at night, while the data-driven system reduces frustration and congestion by guiding visitors to available spaces near their preferred anchor or valet zone.

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Seamless integration

Located at key decision points across the site, the signs support multiple modes of arrival: by car, by foot, or through valet. Clear and consistent messaging ensures every visit begins with ease, reinforcing Sherway Gardens’ brand promise of effortless luxury.

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Photography credit: Victor Lam