Reframing the Role of Parking
Initially tasked with solving for low parkade usage, Cygnus implemented a real-time digital parking signage system that guided drivers through the site with clarity and intent. Custom pylons were introduced to display live availability and reduce on-street congestion. This focused intervention sparked a larger design conversation, positioning parking as a connected part of the visitor journey rather than an isolated function.
Branded Retail Experience
Cygnus expanded the scope into a full-site wayfinding program that unified disparate elements under one cohesive system. Branded directional signage, placemaking features, and street-level visual cues helped reframe the internal circulation network. These updates not only improved navigation but also established a stronger visual identity that tied together entrances, storefronts, and pedestrian pathways across the 72-store campus.
Defining Arrival
To contain and elevate the outdoor shopping experience, Cygnus designed a series of illuminated gateway markers. These sculptural structures define the site’s perimeter, strengthen arrival moments, and help retain energy within the retail core. Their vertical scale, detailed engraving, and integrated lighting create day-to-night presence while visually anchoring the brand within the surrounding urban fabric.
